BRANDING AND LOGOSIs your organization’s name the brand? Is your logo the brand? Is your product the brand? If none of these, then what? We didn’t come up with it, but the answer is simple:"A brand is a person’s gut feeling about a product, service, or company. It's not what you say it is. It's what THEY say it is. " -Marty Neumeier in The Brand Gap With this perspective, logos, websites, TV ads, business cards and the rest are designed with a common direction based upon your product or service’s value in the marketplace. Establishing a brand identity gives direction to all design. Included in our branding services are:
Having an established brand direction to use in all aspects of your business, even outside of marketing and creative initiatives, is an important tool for long-term success. Our experience has been working with organizations at any stage of the brand process; from designing within existing, strict creative guidelines to creating and maintaining a brand identity. We look forward discussing your brand with you.
LOGO DESIGNIf your organization is a body then your logo is the face – a face with an unchanging expression. This expression is a visual representation of your brand identity. After viewing the samples below (click for full views), please contact us for additional or industry-specific samples. |
|
B2B SERVICEAn example of a B2B company in the technology and service industry. Logos of this type tend to be simple in order to convey the feeling of being established and professional. |
 Innovative Security |
HOME IMPROVEMENTFeldco is a highly recognizable brand in the Chicagoland area. The original logo was updated to this version to bring an established brand in to a modern marketplace without sacrificing 40+ years of brand awareness. |
 Feldco Windows |
CORPORATEThe goal for the IMF logo was to create a timeless, established feel that is corporate yet comfortable to the consumer. A second version was provided to use in any sponsorship opportunities as a type of "seal". |
 Illinois Mortgage Funding |
INTERNET NEWSA design meant to convey movement and timely information. Another logo example where multiple versions were provided for different uses. |
 Rollout |
FINANCIALWhen the client came to CMD requesting a corporate logo that also had the "feel of a Shel Silverstein book cover", illustration was the only solution. After only a few revisions, the final logo is seen here. |
 Global Title, Inc. |
ECOMMERCECreating an unassuming, simple logo was the goal for CCW. As a leader in crowd control products, they wanted to keep it simple and professional. |
 Crowd Control Warehouse |
ENTERTAINMENTOriginally designed with just the OnQ Club element, this logo reflects both the club atmosphere and the fine dining aspects of this Chicagoland location. Click here to view the different logo variations in our Featured Project section. |
 OnQ Club |
RETAILWith a target market of residents and vacationers in the Key West area, our client requested a fun, colorful logo. They envisioned an alligator on a pile of books like "a dragon guarding his gold." |
 Voltaire Books - Key West |
